More About Cat O’Brien
…I never wanted to be a copywriter.
I assumed copywriters had to stress about sales above everything else and weren’t guided by concern for the consumer.
Plus, I had the best job in the world as a high school English teacher. Really, it was almost everything I needed: fulfilling, challenging, and fun.
But teenage brains (much to their demise) are sitting ducks for marketers.
For years I watched my students feel as though they weren’t enough because they didn’t measure up against the latest marketing campaign. Each moment, there seemed to be a new picture of success.
They couldn't keep up.
It drove me nuts. And my attempts to help them discover the benefits of a mindfulness practice were less than successful.