READY TO LAUNCH WITH INTENTION?

Of course you are.

But to have the feel-good, successful launch of your dreams …you know — the one that fills your roster with folks who…

✔️ share your values,

✔️ are willing to put in the work, and

✔️ want to show up with an excited, positive attitude…

You need nuanced messaging that releases your audience from shame and gives them the confidence they need to try just one more time, all while using market research in order to sound like YOU while speaking the language of your audience.

And that doesn’t come from following trends, making assumptions, or copying and pasting old, outdated formulas.

The Intentional Launch Package

is for you if you’re looking for

  • A High-Level Strategist

    Who will gather, comb through, and make sense of your audience’s responses to map out exactly what your people need to hear and when they need to hear it.

  • Intentional Messaging

    That is both aligned with your values and connects with your people on a deeper level than they’ve ever experienced before.

  • Launch Copy

    That refuses to prey on fear and insecurity and instead keeps the well-being of your audience the top priority.

Take me to the application!

… all while you keep your CEO pants on and leave your CMO blazer locked away

(unless, you know, you want to lend it to me? I do look good in red)

 How it Works

  • It all starts with slowing down, being present with your audience, and actively listening. This goes beyond a copy-and-paste audience survey.

    We’ll listen for their pains, learn how to encourage their dreams, and discover the internal narratives that are holding them back. All while honoring their self-efficacy* and self-determination*.

    *Fancy pants words that mean we’ll treat your audience like grown-ass adults who can make decisions in their best interest.

  • Pop quiz! What’s the most important part of your launch?

    If you guessed your messaging strategy, you got it right. WHAT you say, WHERE you say it, and HOW you say it is going to make the difference between conversions and confusion.

    … lucky for you, we’ll take that research and turn it into a winning strategy, so you know how to talk to your people from Instagram post to check-out cart.

  • My sweatpants and I get REAL cozy as we hunker down for a couple of weeks and write copy — each piece getting an infusion of your values and voice. Before handing it off to you and your team, I do an impact audit to ensure that the impact on your audience matches your intention and values.

What’s Included?

  • 60-90 minute kick-off call

  • Customized audience surveys 

  • 4-5 audience interviews 

  • Key messaging doc

  • Launch strategy packet 

  • Long-form sales page 

  • Email sequences (up to 20 emails) 

  • 1 round of revisions

Launch copy starts at $12k

At this point, you might be thinking,

“Heck yes, this is what I need! But I wonder if we’d make a good team?” 

(Good question BTW) 

We’re a good match if you… 

👍 Refuse to sacrifice the well-being of your audience for the sake of sales (newsflash: going for the hard sell doesn’t work anymore) 

📈 Have been around the block once before. You’ve beta tested your offer and are ready to see enrollment numbers go through the roof. 

🌎 Recognize systemic racism benefits white people (like myself) and want to be part of creating a more just and equitable world. 

Yes, yes, and yes? Let’s get you a high-converting, intentional, feel-good launch.

FAQs

How long does it take, and when should I book?

Ideally, you should book at least 15 weeks ahead of your launch date. The Intentional Launch Package takes 12 weeks, and you’ll need time to integrate and test before lift-off. 

You are, of course, welcome to save space on my calendar ahead of time.

What if I need more copy?

The deliverables listed on this page are just the starting point. Every launch package is customized, and we’ll create a plan that fits your unique needs. 

Are payment plans available?

Of course! You can choose to pay in full, pay over three months, or pay over six months. 

Bring more balance into your life with an intentional launch 

Because, yep, conversions matter (a lot). But so does not burning out. So does calling in the *right* people who are ready to find success with your offer. So does sleeping soundly, knowing that your impact matches your intent. 

If that resonates, let’s talk.