Where Mindfulness Meets Copywriting
… because marketing can be both ethical AND effective.
Mindful copy leads with compassion and puts the wellbeing of your audience first.
Ruth King
“It seemed my voice became Cat’s writing.
I love that she took her time to immerse herself into the many nuances of my work, which was wisely reflected in her copywriting.
Cat’s strategy for my evergreen funnel was genius and has mobilized tremendous intrigue and an explosion in email signups. Cat’s suggestion to anchor the webinar training in emotional activation was brilliant as it touched a universal nerve in race work. Additionally, since the launch last month, my social media has grown by a third.
I feel I have been well-held throughout this process. I feel confident in the system Cat put into place to support the work, and I feel good about her care in the work itself.
This was truly a worthwhile investment in my business strategy!”
Do You Feel That Tension?
…. The friction between your mindfulness practice and the need to market your business?
Unclench your jaw.
Take a breath.
Your values and marketing can ... in fact should be in alignment with one another.
A mindful marketing strategy grounds your business in compassion, intentionality, and positivity.
Done right, marketing spreads your services to wider audiences in a thoughtful and value-driven way.
I’m Cat, and this is what I do every day.
“I may be confident providing my services, but I don’t always have the words to convey this confidence…
Before hiring Cat to write my website copy, I felt like my website was all over the place. It was overwhelming to continuously edit my words without knowing what actually worked. And after weeks of editing, I was left wondering if anyone even understood my message.
Hiring Cat took this stress and confusion off my shoulders. Now, I am in love with my website copy. It’s clear who I work best with, what benefits my clients see, and the expertise I provide.”
— Monica Ramirez, Total Healing & Wellness
[Ghost] writer. Mindfulness practitioner. Driver of mindful marketing.
I’m here to listen to you.
And I’ll put your values at the center of everything I create.
I play the long game in marketing – focusing on building real relationships with your audience and increasing your authority within your niche.
Together, you and I will develop a mindful marketing strategy that exudes compassion for your audience.
Keep scrolling to see what mindful marketing really looks like. Or click here to learn more about me.
Hey there, I’m Cat
“Cat is a pleasure to work with from start to finish. She delivers high-quality content that informs and connects with readers. She’s a gifted, heart-centered writer. If you need someone to help you accelerate your business and save you time, I highly recommend getting in touch with Cat.”
- Simona, Mindful Copy Agency
My Approach to Mindful Marketing
Too often, marketing preys on feelings of fear and insecurity. Creating desire within us that didn’t previously exist.
Putting sales above customer wellbeing is the way some people market their business.
And it’s the reason why folks like you and me feel that marketing and sales are dirty endeavors.
But we have the ability to choose another path.
When we work together, your marketing will prioritize your values and the well-being of your audience.
What Goes Into a Mindful Marketing Strategy?
Compassion - Compassion for your reader. For your community. For the environment. And for the world at large.
Value Alignment - Marketing campaigns that feel good. Convey honest messages using a voice that is true to your brand.
Intentionality - Make specific and purposeful decisions that nurture your genuine human connection with your reader.
To see how you can implement a mindful marketing strategy for your business, download my free mindful marketing mini-training.
How Can a Mindful Copywriter Help?
…I’m glad you asked!
As a copywriter, I’m a little bit marketing specialist and a little bit conversion copywriter mixed into one.
I work with you to build an online presence for your business. But I do it in a way that feels right.
When you work with me, I help you:
1. Build your authority within your niche
81% of customers say they must trust a business before they buy from them.
Let's make you their go-to mindfulness expert.
The one who has the correct information and conveys it in an authentic way.
Marketing Strategy:
Website copy that shows off your expertise and professionalism
Market researched content that speaks directly to your clients
Search engine optimized blogs that add value to your readers’ lives
2. Increase your rankings in search results
75% of customers don’t click past the first page of a Google search result.
Do you show up on the first page? If not, you're losing business.
Let's change that.
Marketing Strategy:
Optimized web copy for search engines
Regularly scheduled blogs and articles published on your website
Ideal copy length paired with SEO keywords to rank higher
3. Strengthen your relationship with your clients
Your existing customers are 50% more likely to try a new offer from you and 31% more likely to spend more $$ than new customers.
It’s crucial that you nurture your relationship with your clients.
Build retention and customer loyalty with effective email campaigns.
Marketing Strategy:
Curated newsletters and emails that speak directly to your clients
Thoughtful email sequences that are intentional rather than habitual
Friendly and mindful content that humanizes your brand
“Cat has been a great ally…”
“ … Before working with her, we weren’t sure how to market our courses and books. Cat helped us establish a focused and strategic plan to grow our audience and utilize our email list.
— Kevin Hawkins and Amy Burke
MindWell Education
But You’re Hiring More Than Just a Ghost Writer
In a compassionate way, I turn your casual website visitors into paying clients.
I align your values with proven marketing strategies. And I help you create consistent content that calls in the RIGHT people at the RIGHT time.
Can you do this without hiring a copywriter?
Sure! Of course, you can!
But the problem most of my clients encounter is that your schooling didn't prepare you to write for a business (… as a previous high school English teacher, I would know!)
So you find yourself spending hours at your keyboard writing, and revising, and editing, and STILL not being happy with the end result.
You MIGHT even resort to swipe files you find online.
But too often these swipe files fall back on artificial scarcity and our fear of missing out.
... So now you're out of time, out of energy, and your marketing materials were [mostly] written by a stranger who doesn't share your values.
You + Me = The Dream Team
When we work together, you will save time and end up with copy that you’re proud of.
While I grow your business in a compassionate and value-aligned way.
We'll both work toward spreading the benefits of a mindful life to as many people as possible.
Can you see it now? It's a win-win.
So let’s get in touch.
I know I'm eager to get our work started.
"Cat is a talented copywriter! She does a great job meeting deadlines and researches her topics well. We look forward to working with her for future content."
— -Rick Waggoner, Ocean Blue Project, Editor-in-Chief
How It Works
Schedule a quick, 15-minute consultation or shoot me an email with your info. We’ll talk about your goals: More time? Better clients? Stronger branding? I’ll get an idea of the scope of your needs and draft a proposal.
Secure your deadline by paying your deposit. I’ll get to work researching and writing your copy.
Review the draft that I send your way and let me know of any final tweaks or revisions you’d like to see implemented. Pay your remaining balance and I’ll refine the final copy to perfection.
Watch as the marketing strategy works its magic. Enjoy your newfound free time and the long list of ideal clients knocking at your door.
Let’s Get in Touch!
The best part of my job is that I get to work with amazing people (just like you!)
Send me your questions, concerns, or let me know what’s on your mind by filling out the contact form.
Or, if you’re ready to talk strategy, schedule a 15-minute consultation to get the party started. Scroll down to view my calendar and find a time that works for you.